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K.F.C STRATEGY

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Issue:

Business

 

Written by:

Ricky M

 

Date added:

December 6, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1737

 

Was viewed:

8348 times

 

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Essay content:

(De Witt 'et al 2004 b) KFC Company has to make the analogous research in the markets of these countries, in order to identify the most suitable ones, to establish its brand among the biggest fast food chains. Using the B.C.G. matrix and S.W.O.T. analysis we will try to analyse what is the current position of the company and identify the potentials that the company has in the market...
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matrix and S.W.O.T. analysis we will try to analyse what is the current position of the company and identify the potentials that the company has in the market. B.C.G. is a tool that analyse the position of the business in the market at some moment in time, and reveals the potential market share and market growth that the company hold's...
displayed 300 characters

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