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Essay

Kellogg's Worldwide?A Study in Cereal Consumption

Essay specific features

 

Issue:

Business

 

Written by:

Willie S

 

Date added:

March 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

24 / 6563

 

Was viewed:

862 times

 

Rating of current essay:

 
Essay content:

Kellogg's was the first company to include nutrition messages, recipes, and product information on cereal boxes. In 1906, William Kellogg decided to launch the company's first ad campaign, a full-page ad in Ladies Home Journal. Sales rose from 33 to 2900 cases per day. The company's first exploits abroad started in 1924, when Kellogg's began to sell Corn Flakes and All-Bran in Great Britain...
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Sales rose from 33 to 2900 cases per day. The company's first exploits abroad started in 1924, when Kellogg's began to sell Corn Flakes and All-Bran in Great Britain. Rice Krispies appeared just a few years later, and Frosties began to be sold in 1954. In 1978, Kellogg's began its expansion in the UK by building a factory at Wrexham...
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