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Essay

Kellogs

Essay specific features

 

Issue:

Business

 

Written by:

Ryan D

 

Date added:

June 17, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 775

 

Was viewed:

7416 times

 

Rating of current essay:

 
Essay content:

On pouring hot milk, the flakes used to become soggy and did not taste good. So, the primary strength on which Kellogg banked (i.e. crispy flakes was not available) b. Indians like to add sugar to their milk. However, the sugar did not dissolve well in cold milk. So, having the flakes even with cold milk did not find many customers...
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So, having the flakes even with cold milk did not find many customers. c. The taste of its products did not suit Indian breakfast habits which included milk, biscuits, bread, jam, butter, idlis, paranthas, etc. 2. Positioning mistakes: a. Advertisements and promotions gave the product a “health product” image instead of its successful “fund-and-taste” positioned in the United States...
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