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kfc
Essay specific features
Written by:
Jesus M
Date added:
November 1, 2015
Level:
Grade:
A
No of pages / words:
2 / 360
Was viewed:
2360 times
Rating of current essay:
Essay content:
"The store count is taking off and is growing again for the first time in a long time."
As part of an expansion drive, the US hamburger giant marked its late entry into a Chinese market dominated by McDonald's and Yum Brands Inc's KFC, which have been slugging it out in the country for over a decade...
displayed 300 characters
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After several years restructuring under new ownership, the chain, with $12 billion in system sales for its last fiscal, is now returning to growth, Brenneman said.
Burger King's initial foray into China marks part of a global effort as its owners attempt to fatten the company for an eventual sale.
Brenneman acknowledged the late arrival to the market for the 51-year-old Burger King chain, but cited a Chinese proverb that goes: "He who comes last is often first...
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