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Essay

kfc

Essay specific features

 

Issue:

Business

 

Written by:

Jerome O

 

Date added:

July 4, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 675

 

Was viewed:

1671 times

 

Rating of current essay:

 
Essay content:

The restaurants face competition within their segment and with the other segments in the industry. This, along with the NAFTA agreement, has given opportunity for industry leaders, including KFC, to expand more aggressively in Latin America. Threat of New Entrants This force is weak. KFC has economies of scale holding the largest percentage of market share in the chicken segment of the fast food industry (50...
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KFC has economies of scale holding the largest percentage of market share in the chicken segment of the fast food industry (50.7% in 2002). This allows KFC to spread their costs over the thousands of company-owned and franchised restaurants. Additionally, KFC was bought by PepsiCo, one of the largest consumer products companies in the United States, in which further supports its cost advantage of large production volume and input discounts not accessible to new entrants...
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