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Kikkoman Corporation in the Mid1990's: Market Maturity, Diversification and Globalization

Essay specific features

 

Issue:

Business

 

Written by:

Barbara T

 

Date added:

December 30, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

1 / 268

 

Was viewed:

5482 times

 

Rating of current essay:

 
Essay content:

Company's market could be expanded by opening new regions worldwide and reach new customers PROS: + Very high potential market + Focus on things what company knows the best + Less dependence from domestic market CONS: - Influence of the local culture - Resistant to Asian foods at all in some regions 3...
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Diversify vertically by opening retail Asian food stores and restaurants carrying Kikkoman brand PROS: + New challenge and new experience + Gain from strong Kikkoman brand image in Japan and certain regions of US CONS: - High uncertainty and risk - High cultural differences - No experience in retail market Recommendations: Soy sauce market is very mature in Japan and company should use hold-and-maintain strategy, but in the same time they could start open retail stores for market extension...
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General issues of this essay:
Answer Of Giant Stores Corporation Asian Fast Food Opportunities (Australia) Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Kikkoman Corporation in the Mid1990's: Market Maturity, Diversification and Globalization Kikkoman Corporation Market Analysis- Competition And Consumer: Clothing Stores Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Proposed Market Entry Strategy for Tesco - Indian Retail Food Market Retailing Characteristics Of Fast Food Stores And Their Impact On Customer Sales And Satisfaction Wal-Mart Stores Stock Market Project Wal-Mart Stores, Inc.: On Becoming the World's Largest Company (2002) Wal-Mart Stores, Inc.: On Becoming the World’s Largest Company (2002) So keep an open mind...(Alternative Writing) Asian Food Low Costs, Strong Brand: AirAsia’s Formula for profitability
 

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