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Essay

Kingsford Charcoal

Essay specific features

 

Issue:

Business

 

Written by:

Greg T

 

Date added:

February 25, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1156

 

Was viewed:

2967 times

 

Rating of current essay:

 
Essay content:

Charcoal sales were trending down. The grilling market is very seasonal with 60% of purchases made between May 1 and Sept 1. Kingsford strength is its quality product and brand name. Weakness: Lack of exposure. Opportunity: To gain more market share by appealing directly to what the customers want. Threats: Current capacity constraints...
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Threats: Current capacity constraints. Consumer: The grilling consumer viewed grilling as an overall experience. 80% of grill ownership was made up of younger, larger, higher income families. They enjoyed spending time outside and saw grilling as an informal way to cook. Grill owners were divided by those who preferred gas grills and those that preferred charcoal...
displayed 300 characters

General issues of this essay:
Kingsford Charcoal Kingsford Charcoal Kingsford Charcoal Kingsford Charcoal: Overcoming The Softening In The Charcoal Category Kingsford Charcol Regular School vs. Year-Round Schooling Sir Charles Kingsford Smith Charcoal Drawing Kingsford
 

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