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Essay

Kingsford Charcoal: Overcoming The Softening In The Charcoal Category

Essay specific features

 

Issue:

Business

 

Written by:

Cheri G

 

Date added:

March 25, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1070

 

Was viewed:

1960 times

 

Rating of current essay:

 
Essay content:

This strategy has the following issues: 1. How to overcome the penetration of gas grill usage? 2. Increasing advertising - will it help the company to improve the sales? 3. How to extend the seasonality of business? 4. How to choose the right pricing strategy? RECOMMENDATIONS: • In order to overcome gas grill penetration, the KC should organize an advertising campaign on and emphasis on charcoal market advantages versus gas market with an aim to increase total charcoal grill market, using results of blind taste test of food grilled on charcoal comparing to grilled on gas...
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the 4th of July celebration should be specially marketed, using media advertising, including different store promotional activities with an aim to increase higher percentage of Kingsford’s annual sales. • To extend the seasonality span of charcoal business, on which KC success is based on, the company would need to organize campaigns with emphasis on family values, friendship, free time spending and most importantly stimulate early spring and late fall open-door barbecue events, like concerts, sports events and other leisure activities both in local neighborhood and in other states...
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General issues of this essay:
Category Management Kingsford Charcoal Kingsford Charcoal Kingsford Charcoal Kingsford Charcoal: Overcoming The Softening In The Charcoal Category Sampling and Measures of Central Tendency and Dispersion Are Aboriginals in Australia better off today, compared to 100 years ago during the stolen generation? The characters and events of The Chronicles of Narnia: The Lion, the Witch and the Wardrobe have symbolic similarities to events described in the Bible. Was the Irish Civil War a ?natural' conclusion to the events of previous years? Charcoal Drawing Outdoors Or Tv? Relatives in Aristotle's category Age and Category Blocked Presentation Stereotypes, what a tendency!! tendency of falling into unhealthy diet
 

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