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Essay

Kinko'S

Essay specific features

 

Issue:

Business

 

Written by:

Michael K

 

Date added:

April 1, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1089

 

Was viewed:

7297 times

 

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Essay content:

Their model of service solutions was not fitting their customer’s needs any longer…now it is needed to increase revenues and fast. 2. Situation Analysis. Kinko’s Customers Segments: 1. Consumer Market: Walk –in costumers, usually to do personal work such as : copies, printouts, cards… .The corresponding revenues for this segment had been declining by 6% each year...
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Competition high and increasing: mom and pop shops and superstores. 2. Local Business Market: this segment represents half of Kinko’s total revenues, which also includes walk-ins customers, small businesses with larger and more profitable jobs being handled. Revenues for this segment had also been declining, 5 % per year...
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