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Kmart Corporation: Seeking Customer Acceptance And Preference
Essay specific features
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Written by:
Ann Y
Date added:
March 19, 2014
Level:
University
Grade:
A
No of pages / words:
7 / 1936
Was viewed:
8163 times
Rating of current essay:
Essay content:
However, one of the most important changes is the one that took place in 1957 when the company entered the market of discount stores. During this period of time and after this time, the company used many types of strategies but almost most of them were not built on real studies. They were a result of the good position of the company...
displayed 300 characters
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They were a result of the good position of the company.
The second change that took place was in the 1990 were the company started to focus its strategies in building a real business that is based on the results of the survey made on the market. This period had changed the shape of the company especially with the increase pressure from the competition...
displayed 300 characters
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