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Kmart: Striving for a Comeback
Essay specific features
Written by:
Javier B
Date added:
June 18, 2012
Level:
University
Grade:
B
No of pages / words:
3 / 614
Was viewed:
2847 times
Rating of current essay:
Essay content:
Reconstruction of strategy
2. Improve image and appearance
3. Improve customer service
4. Increase frequency of customer visits
5. Improve store operations
Methods:
The method used in examining Kmart's problems is the Porter's Five Forces Model and SWOT analysis.
Recommendations:
I would recommend all the alternatives listed above...
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By reconstructing its strategy, this will help improve its image, appearance and customer service.
B. METHODS OF ANALYSIS
Porter's Five Forces Model
Threat of New Entrants
The power of new market entrants is weak. The market is extremely easy to enter into, but it is hard to compete at the levels of economies of scale that the larger chains possess...
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