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Essay

Kodak

Essay specific features

 

Issue:

Business

 

Written by:

Michael D

 

Date added:

November 9, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1120

 

Was viewed:

4341 times

 

Rating of current essay:

 
Essay content:

Once Fisher took over, he was anxious to move into electronics and hardware based on his background. They moved directly from a wary and shallow approach to a speedy and narrow approach by focusing on hardware. Below I addressed each action individually. In 1983, Chandler created a "photographic and information" management division to explore new technologies Although this was a move in the right direction and the timing was fine, it was a very casual approach to look at changing the business...
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It was inappropriate because they used Kodak people from the traditional business rather than computer engineers whose skills are better suited for this exploration. According to John White, "Kay and Colby would tell you they wanted change, but they didn't want to force the pain on the organization" (Gavetti et al, 2003)...
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