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Kraft Case Study Memo

Essay specific features

 

Issue:

Business

 

Written by:

Thelma J

 

Date added:

October 4, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 343

 

Was viewed:

4274 times

 

Rating of current essay:

 
Essay content:

Many companies have begun to offer more nutritious and less fat filled food products. We could see a drop in sales if more consumers begin to see us as only producing unhealthy food products. Changes need to be made to our products so we can maintain a positive image with our consumers as well as the media...
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We need to market the products to appeal not just to kids but also to the parents who are doing the actual food shopping. We should create commercials and promotions so that kids will want to eat the nutritious food and so parents can see that they are not buying junk food for their children. Some of our most famous products such as Oreos and Velveeta have been deemed unhealthy...
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