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Krcb
Essay specific features
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Written by:
Mollie S
Date added:
December 12, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 356
Was viewed:
9435 times
Rating of current essay:
Essay content:
The CEO has been with KRCB since its inception and faces the challenges of crafting strategy, setting the tone at the top, and preserving an entrepreneurial corporate culture. The main objectives are to: illustrate why organizations need to continuously update their mission/vision to guide future policy decisions; heighten student understanding of social entrepreneurship; give students practice assessing internal and external environments in a nonprofit context; give students an opportunity to develop a strategic plan for an organization amidst great uncertainty in its internal and external environments; and stimulate discussion about the role of the strategic leader in setting the tone at the top...
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It should be taught at the end of undergraduate or graduate level courses and is also suitable as a final exam.
Case Synopsis
In October 2003, Nancy Dobbs, President and CEO of Rural California Broadcasting Corporation, and her Board of Directors were faced with the reality that though they had continually run the station on a thin financial margin, things were not improving...
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