Krispy Kreme

Essay specific features

 

Issue:

Business

 

Written by:

Lorraine B

 

Date added:

March 19, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1151

 

Was viewed:

686 times

 

Rating of current essay:

 
Essay content:

Another reason could be that if they are closeness o neighbour, probably a lot of people from the new country have been there before and tried Krispy Kreme and already know the brand. Of course, this can’t be the only factor to enter in these countries, it has to be joined by a complete analysis of the market and economic potential, risks, political and social stability, purchase power, and today’s one of the most important, the image of United States in these countries, which may affect the development of Krispy Kreme...
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Costa Rica Western Europe: Considering the closeness to Britain, and similar conditions we have: 2. Ireland 3. Scotland We don’t name in this region countries as France, Spain, Germany or Italy because they have a huge culinary culture, where the doughnuts are not very popular and would be very difficult to battle their local products...
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