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Krispy Kreme
Essay specific features
Written by:
Lorraine B
Date added:
March 19, 2011
Level:
University
Grade:
A
No of pages / words:
5 / 1151
Was viewed:
692 times
Rating of current essay:
Essay content:
Another reason could be that if they are closeness o neighbour, probably a lot of people from the new country have been there before and tried Krispy Kreme and already know the brand.
Of course, this can’t be the only factor to enter in these countries, it has to be joined by a complete analysis of the market and economic potential, risks, political and social stability, purchase power, and today’s one of the most important, the image of United States in these countries, which may affect the development of Krispy Kreme...
displayed 300 characters
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Costa Rica
Western Europe: Considering the closeness to Britain, and similar conditions we have:
2. Ireland
3. Scotland
We don’t name in this region countries as France, Spain, Germany or Italy because they have a huge culinary culture, where the doughnuts are not very popular and would be very difficult to battle their local products...
displayed 300 characters
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