Krispy kreme

Essay specific features

 

Issue:

Business

 

Written by:

Brenda G

 

Date added:

April 16, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 541

 

Was viewed:

5969 times

 

Rating of current essay:

 
Essay content:

Best known for our fresh, glazed, yeast-raised doughnuts, known as "Hot Original Glazed", we also make more than a dozen other varieties of yeast-raised and cake doughnuts. Our place in American society was recognized in 1997 with the induction of Krispy Kreme artifacts to the Smithsonian Institution's National Museum of American History...
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We differentiate ourselves by combining quality ingredients, a vertically integrated production process and a unique retailing experience that demonstrates the doughnutmaking process right before the customer's eyes. THE UNIVERSAL APPEAL OF OUR DOUGHNUTS Our market research indicates that Krispy Kreme's breadth of appeal extends across all major demographic groups, including age and income...
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