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Krispy Kreme

Essay specific features

 

Issue:

Business

 

Written by:

Casey L

 

Date added:

December 26, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1060

 

Was viewed:

1132 times

 

Rating of current essay:

 
Essay content:

In 1954, Mike Harding became a partner in the company and he and Rudolph grew revenue from less than $1 million to $58 million by 1974. Case Overview Rudolph and Harding had a vision to expand business by controlling every step of the doughnut-making process. They built an equipment department, a plant for blending doughnut mixes and standardized all Krispy Kreme shops...
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They built an equipment department, a plant for blending doughnut mixes and standardized all Krispy Kreme shops. The standardized look of their shops and the melt-in-your mouth taste became a trademark during this period. When Beatrice Foods bought Krispy Kreme in 1976 and made changes to the recipe and the company's signs, it quickly became apparent this was a problem...
displayed 300 characters

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