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Krispy Kreme Analysis
Essay specific features
Written by:
Bryan S
Date added:
May 17, 2013
Level:
University
Grade:
A
No of pages / words:
20 / 5420
Was viewed:
3056 times
Rating of current essay:
Essay content:
But the SEC began probing Krispy Kreme's accounting for franchise buybacks and is now facing shareholder lawsuits for inflating profits. Senior management officials allegedly knew of the problems, but continued to pad sales figures by doubling doughnut shipments to wholesale customers at the end of fiscal quarters, according to lawsuits...
displayed 300 characters
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all in the face of slowing sales and market saturation."
In addition, the lawsuit claims,CEO Scott Livengood, former COO officer John W. Tate and former CFO Randy S. Casstevens - "unloaded more than 475,000 shares of Krispy Kreme stock for proceeds of $19.8 million", while fully aware sales were declining since January 2003...
displayed 300 characters
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