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Krispy Kreme Appendix

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth M

 

Date added:

August 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1583

 

Was viewed:

2240 times

 

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Essay content:

Sales from doughnut outlets rose by about 9%, to approximately $3.6 billion, whereas packaged doughnut sales at supermarkets, convenience stores and other retail outlets staggered in the past five years. A study by Technomic confirmed the growth of doughnut shops and identified this segment as the fastest-growing dining category in the country...
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Further analysis provided by the following figure shows attractiveness and profitability characteristics of the doughnut industry. Five Forces Model of Competition Players in the doughnut industry are: Dunkin' Donuts, Krispy Kreme, Tim Hortons, Winchell's Donut House and LaMar's Donuts. As shown on the pie chart, there is a significant difference in the market share of these competing sellers, with Dunkin' Donuts dominating with a 2002 worldwide sales of $2...
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General issues of this essay:
KRISPY KREME DOUGHNUTS Krispy Kreme Appendix Krispy Kreme Doughnuts, Inc. (NYSE: KKD): Krispy Kreme Doughnuts, Inc. Investment Krispy Kreme Doughnuts, Inc. Krispy Kreme Doughnuts Krispy Kreme Doughnuts Krispy Kreme, Inc. Krispy Kreme Krispy Kreme Krispy Kreme Krispy Kreme Krispy Kreme Krispy kreme Krispy Kreme Doughnuts, INC.
 

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