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Essay

Krispy Kreme Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

Edward C

 

Date added:

January 21, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

28 / 7614

 

Was viewed:

4185 times

 

Rating of current essay:

 
Essay content:

Retail stores now brew and sell our own line of coffee, which puts us in direct competition with many food and beverage establishments. In the recent years, Krispy Kreme has been expanding rapidly in both the United States and abroad. Our most important source of marketing has been our loyal customer base and "word of mouth"...
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Our most important source of marketing has been our loyal customer base and "word of mouth". Our market is everyone, everywhere. Krispy Kreme has become a universal product and a global brand. This has all been accomplished without the expensive costs of brand building and product awareness. As we move into the future and continue to grow domestically and internationally, our original stores will serve as a blueprint for all other markets...
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