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Essay

Kudler

Essay specific features

 

Issue:

Business

 

Written by:

Danny B

 

Date added:

October 10, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2107

 

Was viewed:

1687 times

 

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Essay content:

Kudler has the ability to expand their services to include catering through the utilization of marketing resources and making appropriate business adjustments to expand and grow. The first step in achieving this result is building a solid foundation and identifying the marketing mix. Marketing research can be defined as the collection and analysis of information to assist in the decision making process...
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As identified on the Kudler website, further marketing research is needed to determine a defined action. The surveys were not able to provide an adequate result. Further surveys could produce a trend in results of consumer reaction to gain accurate input regarding customer satisfaction with the current services and products offered...
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