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Daniel J


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November 16, 2014







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2 / 449


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With the population in the Del Mar area, it was only able to support the store just above break-even (University of Phoenix, 2008). Also, noted are the missed opportunities to market their products during local community events. Failure to recognize local community events that bring people into the community has caused a fluctuation in sales several times throughout the year (University of Phoenix, 2008)...
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By not advertising in the local directory, Kudler may be missing out on potential business from customers in the San Diego area. These problems should be addressed because according to the publishers of MoreBusiness.com (2007), “market research is imperative for a company to know what type of products or services would be profitable to introduce in the market...
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