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Kudler Fine Foods
Essay specific features


Written by:
Jessica C
Date added:
August 16, 2016
Level:
University
Grade:
B
No of pages / words:
4 / 1079
Was viewed:
2978 times
Rating of current essay:
Essay content:
I have to prepare a 1,050-1,400-word paper justify the importance of marketing research in the development of Kudler Fine Food?¦s marketing strategy and tactics, and identify the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food?¦s marketing strategy and tactics...
displayed 300 characters
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The industry environment is being influenced by unexpected, multiple changes reducing the period for which organizations can hold on to a competitive advantage. Every sector of industry in every corner of the globe has been affected by this change. There are fundamental questions that all businesses must ask themselves to play a pro-active role in the competitive environment:
?« What to change?
?« When to change?
?« How to change?
?« How fast to change?
?« How to ensure the capability to change?
They lacked the direction and commitment to organize the necessary changes to maintain their position as a leader...
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