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Essay

Kudler Fine Foods Diversity Strategy

Essay specific features

 

Issue:

Business

 

Written by:

William J

 

Date added:

February 11, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4576

 

Was viewed:

9696 times

 

Rating of current essay:

 
Essay content:

This will be accomplished through increased utilization of the media, particularly print; increasing community outreach, integrating diversity concepts in publicity components, including advertising, Cost ? Research / Surveys 75,000.00 ? Advertising (Print, TV, Radio) 37,500.00 ? Press Conference /Media Release/Web 37,500...
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All the campaign components will focus on these publics. A cornerstone of the campaign will be ethical considerations, focusing on utilizing diversity as a position of strength. Additionally, the campaign cost will include a market research plan, including the effect on current marketing, a public relations plan, technology components, and a crisis plan to deal with potential negative ramifications...
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General issues of this essay:
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