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Kudler's Marketing
Essay specific features


Written by:
Alice W
Date added:
August 11, 2015
Level:
Grade:
A
No of pages / words:
7 / 1922
Was viewed:
3717 times
Rating of current essay:
Essay content:
“Although market research can be costly, it is often even more costly to make erroneous decisions based upon bad or inadequate information” (Hillstrom & Hillstrom, 2002, p.716). However, the results followed this research may create new opportunities or may lead to failure.
The focus point in a marketing research is gathering information about what consumers need and want and how to satisfy these demands...
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There is a difference between needs and wants, but a good business marketing strategy would be when consumers are satisfied in both aspects. The needs appear when the people are willing to buy food, clothes, place to live. When personal preferences depend on consumers’ personality, knowledge and culture, the subject is “wants”...
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