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Essay

Kudler's Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Aurora O

 

Date added:

February 4, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1693

 

Was viewed:

2171 times

 

Rating of current essay:

 
Essay content:

Having a sales plan in place shows forward thinking of the management team. Planning is the most important part of being a successful enterprise and now that Kudler has three stores they are in a position to evaluate where they are and develop their future. The grocery business has changed dramatically in the past decade, as have consumers’ tastes, preferences, and demands...
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Although the demand for gourmet foods is increasing, specialty grocers are facing more competition from larger grocery chains and internet sites. According to the National Association for the Specialty Food Trade, specialty food sales reached $38.5 billion in 2006, a 13% increase over 2005. Approximately 69% of these sales were attributed to supermarkets or other mass outlets, leaving 21% of total sales to specialty food stores (Gatty, 2007)...
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