Kudlur Market Overview

Essay specific features

 

Issue:

Business

 

Written by:

Donnie M

 

Date added:

February 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 655

 

Was viewed:

1802 times

 

Rating of current essay:

 
Essay content:

The draw for the | |consumers is to be trained by world-renowned chefs, local celebrities, other food experts, and even Kathy Kudler herself, and to be invited to | |exclusive, upscale events. The anticipated outcomes will be to increase the customer purchase rate of high margin food and beverage items and to get | |consumer to make an evening at Kudler Fine Foods part of their social network...
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This increased time in the store will increase the overall revenue per | |visit and increase the frequency of visits to the store. Consumers will receive multiple entries in high-ticket item contests by bringing a friend to | |the parties. While the firm’s preference is to have the events in-store, guests can have Kudler cooking classes at their home for a price premium...
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