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Essay

L'Oreal

Essay specific features

 

Issue:

Business

 

Written by:

Jerome B

 

Date added:

September 10, 2011

 

Level:

 

Grade:

 

No of pages / words:

4 / 1002

 

Was viewed:

7555 times

 

Rating of current essay:

 
Essay content:

In 1909, Schueller registered his company, the Societe Francaise de Teintures Inoffensives pour Cheveux ("Safe Hair Dye Company of France"), the future L'Oreal. The guiding principles of the company that would become L'Oreal were put into place from the start: research and innovation in the interest of beauty...
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"L'Oreal got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oreal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business: hair color, permanents, styling aids, body and skin care, cleansers and fragrances...
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