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Essay

L'Oreal

Essay specific features

 

Issue:

Business

 

Written by:

Kelly G

 

Date added:

May 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 504

 

Was viewed:

9420 times

 

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Essay content:

Today, L’Oreal boasts twenty-five global brands and claims ?17 billion of consolidated sales in 2007 (L’Oreal). In addition to the L’Oreal brand, other popular brands include Garnier, Maybelline, Lancome, Georgio Armani, Ralph Lauren, Redken and Diesel (Adage). L’Oreal was ranked sixteenth in the U...
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for advertising spending in 2007. In 2007, the company spent $1,632.3 million advertising in the U.S. (Adage). Of that total, $318.5 million was spent on magazine advertisements. $195.1 million was spent on network television advertising, followed by $95.8 million for syndicated television advertising spots and then by $84...
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General issues of this essay:
Brand Personality Creation Through Advertising Brand Value Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal brand Impact of Budget 2007-08 India L'Oreal's global brand management strategies l'oreal brand National Budget For The Fiscal 2006-2007: A Closer Look Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Brand budget 2007 Creation Of Brand Personality Through Advertising The Effect of Brand-Name Placement on Television Advertising Effectiveness
 

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