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Essay

L'Oreal and the cosmetic industry

Essay specific features

 

Issue:

Business

 

Written by:

David N

 

Date added:

August 20, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 3068

 

Was viewed:

2532 times

 

Rating of current essay:

 
Essay content:

Next, the report will identify the organisation likely to be successfull or not, paying a particular attention to the competitive position of L’Oreal. Finally, the report will identify the strategic options available in the cosmetics industry and determine which options are most appropriate to L’Oreal to ensure its success in the next five years...
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In 2000, the cosmetics industry represented a $166.2 billion market worldwide. As a result of research and innovation, this market was projected to reach $198.2 billion in the year 2003. The world market in cosmetics and fragrances is estimated to increase by 4 to 7% per year since 1995. The cosmetics industry operates everywhere in the world...
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