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L’Oreal And The Globalization Of American Beauty
Essay specific features


Written by:
Danna B
Date added:
December 26, 2015
Level:
University
Grade:
A
No of pages / words:
5 / 1250
Was viewed:
763 times
Rating of current essay:
Essay content:
L’Oreal soon earned the reputation as the leader in European hair coloring and skin care products.
Although L’Oreal reached European success, entering into the U.S. market proved much more difficult. In 1953, L’Oreal formed licensee Cosmair Inc. in New Jersey to distribute its hair-coloring products to beauty salons...
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The company soon realized three challenges within the U.S. market. First, in the U.S. local middlemen delivered products to salons, and L’Oreal had little to no relationship established with this group. Second, L’Oreal hair products were not well known by the salon workers and their clientele and therefore were not purchased and sold much in salons...
displayed 300 characters
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