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L'Oreal Bringing Class to Masses
Essay specific features
Written by:
Lester S
Date added:
June 16, 2015
Level:
University
Grade:
No of pages / words:
3 / 817
Was viewed:
6151 times
Rating of current essay:
Essay content:
By introducing Plenitude, a new brand with a foreign sound, L'Oreal had not established category membership effectively for each range of products. Customers either were not aware of or did not appreciate the key points of parity to make this connection. The marketing mix was not tuned to the US customer and therefore the key message was lost to clarify the product benefits to the customer...
displayed 300 characters
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Customers either were not aware of or did not appreciate the key points of parity to make this connection. The marketing mix was not tuned to the US customer and therefore the key message was lost to clarify the product benefits to the customer. Plenitude had become market leader in France by targeting all potential buyers...
displayed 300 characters
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