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L'Oreal - Business Policy and Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Stephen B

 

Date added:

June 24, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

31 / 8403

 

Was viewed:

1646 times

 

Rating of current essay:

 
Essay content:

Due to the products’ uniqueness, L’Oreal’s product became well-known and popular among all ethnic groups, not depending on gender. Mission: The company’s mission is to promote an approach to beauty that is fun, affordable, fulfilling, genuine and generous while meeting all stakeholders’ expectations by providing a portfolio of deeply diversified range of products...
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(L’Oreal Group 2007) Values: Striving For Excellence: L’Oreal is trying to enchant the brand portfolio with continuously innovating products while meeting all standards set for quality and safety. Passion for adventure: their expertise drives their passion for new discoveries and innovation in cosmetics...
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