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Essay

L'Oreal Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Jose B

 

Date added:

April 14, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3102

 

Was viewed:

9726 times

 

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Essay content:

In this particular case, L'Oreal needs to decide if it would like to introduce Garneir product lines such as the Synergie skin care line and the Belle Couleur permanent hair colorants line into the Netherlands market. The basic problem is whether or not to introduce these lines into the Dutch market...
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The basic problem is whether or not to introduce these lines into the Dutch market. Situation Audit In the Netherlands, unlike in France, L'Oreal and Garneir are both sold under the same sales force. This must be taken into consideration considering that L'Oreal has products in both hair colorants (Recital) and in skin care (Plenitude)...
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