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Essay

L'Oreal Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth S

 

Date added:

October 7, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 913

 

Was viewed:

5076 times

 

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Essay content:

In 1995 they have lost an approximate $12.5 Million on the brand, but are determined to start making money off within two years time. Plenitude's role in the L'Oreal family was to start bringing "class to the mass." L'Oreal wanted to use this new brand name as a way to "Trickle down, and Fire up" all of their products...
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Plenitude's role in the L'Oreal family was to start bringing "class to the mass." L'Oreal wanted to use this new brand name as a way to "Trickle down, and Fire up" all of their products. They also knew that they could do this at a premium price compared to their closest competitors in the market, Nivea and Diadermine, thanks to their quality perception...
displayed 300 characters

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