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L'Oreal Company Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Bertha S

 

Date added:

October 12, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1895

 

Was viewed:

5227 times

 

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Essay content:

The corporation makes sure that every product that rolls out from their factories complies with their own high standards and meet or exceed quality and safety standards set by local governmental agencies such as the Food & Drug Administration of the United States of America. L’Oreal’s success in the cosmetic industry is due not only to their high quality, but also to the corporation’s marketing efforts to make sure their various brands have a strong market presence...
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There are generally five categories for L’Oreal’s products. Beginning with the Consumer product line, these products are normally sold thru mass-market retail stores. These are competitively priced and are marketed under brands such as L’Oreal Paris, Maybelline New York and Garnier. L’Oreal’s Professional Products are made to meet the high requirements of customers such as beauty salons, stylists and hairdressers...
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