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Essay

L?¦Oreal Nederland B.V.

Essay specific features

 

Issue:

Business

 

Written by:

Katherine D

 

Date added:

March 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1542

 

Was viewed:

9028 times

 

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Essay content:

France contributed 24% of total worldwide sales. Europe (both western and eastern countries, excluding France) provided 42%, and the U.S.A and Canada together accounted for 20%; the rest of the world accounted for the remaining 14%. L?¦Oreal?¦s European subsidiaries were in one of two groups: (1) major countries (England, France, Germany, and Italy) or (2) minor countries (the Netherlands and nine others)...
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It thus invested heavily in research and development and recovered its investment through global introductions of its new products. All research was centered in France. As finished products were developed, they were offered to subsidiaries around the world. In established markets such as the Netherlands, any new product line introduction had to be financed by the current operations in that country...
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