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Essay

L’OreAl Paris: An Integrated Approach To Marketing With K Zero

Essay specific features

 

Issue:

Business

 

Written by:

Robert K

 

Date added:

May 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 375

 

Was viewed:

3197 times

 

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Essay content:

Second Life was selected as the most appropriate metaverse for this campaign due to the presence of early adopters falling into their target market as well as the incumbent demand for avatar customisation. The first two make-up looks are Vintage Glamour (featuring Penelope Cruz)and Some like it Scarlett (featuring Scarlett Johansson)...
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Virtual retailing and distribution strategy Rather than create an island-based venue and attempt to drive traffic out from the mainland, instead a selection of existing Second Life fashion metabrands have partnered with L’Oreal Paris to promote and stock the make-up looks. The make-up looks are available for free, from the following stores (with more stores to follow): * Love, Aly * Calla * Minx * Nuclear Boutique * Nicky Ree 3...
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General issues of this essay:
Coke- american idol product placement L'Oreal product line decline L'Oreal's global brand management strategies L’OreAl Paris: An Integrated Approach To Marketing With K Zero l'oreal brand A Rhetorical Analysis of Hey's "Virtual Product Placement" product placement Product Placement on American Idol A study of Burke's Pentad and Barthes Semiotics Theory Product Placement hollywood and product placement Product Placement Product Placement on TV shows Product Placement The Effect of Brand-Name Placement on Television Advertising Effectiveness Ad Nauseaum: The Effects Of Product Placement On The American Television Industry
 

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