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L'Oreal Swot

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Written by:

Leslie B


Date added:

November 3, 2014








No of pages / words:

2 / 283


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8751 times


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Its net profit has doubled every 5 years during the last decade. L'Oreal provides significant funding to research and development, uses and develops leading-edge technology, and regularly and successfully introduces new products onto the market. Its weaknesses include profit margins that are slightly below some of its smaller rivals, a decentralized organizational structure that can make control difficult, and the difficulties in coordination and control of activities and image when operating in a global market...
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It is benefiting from increasingly ageing and affluent population in developed countries. Emerging markets accounted for 27% of world cosmetic sales in 2000 and are growing. Fluctuations in the economy have little impact on this market. L'Oreal registered more than 400 patents last year, which could give them even greater market share in the future...
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