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Essay

L'Oreal: The making of an international super-organization

Essay specific features

 

Issue:

Business

 

Written by:

Thomas P

 

Date added:

February 8, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1944

 

Was viewed:

664 times

 

Rating of current essay:

 
Essay content:

But their effort pales in comparison with L'Oreal's eye-catching show for its Maybelline brand. To a pulsing rhythm, two gangly models in shimmering lycra tops dance on a podium before a large backdrop depicting the New York City skyline. The music stops, and a makeup artist transforms a model's face while a Chinese saleswoman delivers the punch line...
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''This brand comes from America. It's very trendy,'' she shouts into her microphone. ''If you want to be fashionable, just choose Maybelline.'' Few of the women in the admiring crowd realize that the trendy ''New York'' Maybelline brand belongs to French cosmetics giant L'Oreal. In the battle for global beauty markets, $12...
displayed 300 characters

General issues of this essay:
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