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Issue:

Business

 

Written by:

Ellyn H

 

Date added:

November 6, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 379

 

Was viewed:

5462 times

 

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Essay content:

Because Vincor grows by acquisitions, the acquisition of GW would give it complementary product lines since GW produces ultra premium wines. GW is located in Western Australia which produces and markets approximately 26% of the country's premium and super-premium wines. Australia has about 5% of the world's production as well and there is the expectation of future market growth especially because Australia is the fastest growing segment in the international wine market...
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Australia has about 5% of the world's production as well and there is the expectation of future market growth especially because Australia is the fastest growing segment in the international wine market. Again, there is another opportunity to capture more sales by acquiring GW. Nonetheless, because Vincor is a publicly held company, will this acquisition complement the interest of their shareholders and will it increase profits? GW seems to fit Vincor strategic goals since Vincor wants to gain sales of $350MM in 5 years from acquisitions...
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