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Written by:
Christopher V
Date added:
October 8, 2012
Level:
University
Grade:
B
No of pages / words:
4 / 1070
Was viewed:
5760 times
Rating of current essay:
Essay content:
The boards of directors are now in a position where they have to find another strategy to bring the company out of this dilemma.
Issues
?I Targeted upscale customers who wanted a convenient meal that could quickly purchase and prepare at home
?I Pasta Perfect stores were designed with two-income families in mind, where time savings and quality were more important than price in home-food purchasing decisions
?I The first store opened in 1984 and by 1988 there were 14 stores
?I Original plans were to lease space as small as 400-500 square feet, some stores were over 2000 square feet
?I Other non-food products such as Italian cookbooks were sold in the stores
?I In 1995 Pasta Perfect raised $1...
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In April 1988, another $800,000 was raised in a second public offering in which all shareholders were offered ?§rights?? to purchase additional shares. This offering was made possibly by the relatively strong sales of the new Chicago stores, compared to the St. Louis stores, in spite of the fact that the company had yet to turn the corner toward profitability...
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