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Lenovo: Building a Global Brand
Essay specific features
Written by:
Nancy R
Date added:
August 20, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 691
Was viewed:
5524 times
Rating of current essay:
Essay content:
Legend Computer Company keep up their reputation by came up with their own brand PC and become pioneered the home computer in China, then turn into the world’s fifth-largest manufacturer of motherboards in 1995.
The company was focus more on different aspect from their competitors. In 1996, the company introduces its own laptop model and while competitors focused on providing new technologies for the business market, Legend designed desktops that the average Chinese consumer could use...
displayed 300 characters
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Legend Computer Company keep up their reputation by came up with their own brand PC and become pioneered the home computer in China, then turn into the world’s fifth-largest manufacturer of motherboards in 1995.
The company was focus more on different aspect from their competitors. In 1996, the company introduces its own laptop model and while competitors focused on providing new technologies for the business market, Legend designed desktops that the average Chinese consumer could use...
displayed 300 characters
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