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Lenovo: Building a Global Brand

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Issue:

Business

 

Written by:

Nancy R

 

Date added:

August 20, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 691

 

Was viewed:

5521 times

 

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Essay content:

Legend Computer Company keep up their reputation by came up with their own brand PC and become pioneered the home computer in China, then turn into the world’s fifth-largest manufacturer of motherboards in 1995. The company was focus more on different aspect from their competitors. In 1996, the company introduces its own laptop model and while competitors focused on providing new technologies for the business market, Legend designed desktops that the average Chinese consumer could use...
displayed 300 characters

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Legend Computer Company keep up their reputation by came up with their own brand PC and become pioneered the home computer in China, then turn into the world’s fifth-largest manufacturer of motherboards in 1995. The company was focus more on different aspect from their competitors. In 1996, the company introduces its own laptop model and while competitors focused on providing new technologies for the business market, Legend designed desktops that the average Chinese consumer could use...
displayed 300 characters

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