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Essay

Levi's in Walmart

Essay specific features

 

Issue:

Business

 

Written by:

Sarah H

 

Date added:

December 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3092

 

Was viewed:

4295 times

 

Rating of current essay:

 
Essay content:

The #1 apparel brand for brand awareness and recognition, “Levi’s” is virtually synonymous with “jeans.” In the past several years however this strong brand recognition has failed to translate into sales growth and in fact the company has seen a progressive decline over the last 5 years. Faced with the declining sales, Levi Strauss & Co...
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Bad idea. Clearly this would be brand suicide or, brandicide if you will, sacrificing long-term survival for short-term growth. Levi’s should instead put an end to its brand’s dilution and concentrate its target on trend-setting members of Generation Y by positioning itself as an ultra cool brand with a social conscience...
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