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Li And Fung Case Analysis
Essay specific features
Written by:
Gary M
Date added:
September 5, 2010
Level:
University
Grade:
A
No of pages / words:
10 / 2524
Was viewed:
9419 times
Rating of current essay:
Essay content:
In the prevailing business environment, it has not been cost effective to trade with SMEs since production orders were below the factory minimums. Through the implementation of an internet portal, they have secured their position with the SME market while maintaining economies of scale.
Description of the Case
The Li and Fung case analyzes the challenges, solutions, and potential issues associated with implementing the internet into their fundamental business strategy...
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This analysis starts by chronicling the history of the company from its inception in 1906. The study of Li and Fung’s background provides a clear understanding of the evolutionary processes that helped forge the fundamental structure and framework that defines the company’s culture. The transition from a small family-run export trading company to a global production machine with forty-eight offices in thirty-two countries exemplifies a business model that anticipates change, encourages diversity, and fosters communication...
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