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Essay

LI Ning Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

Dorothy G

 

Date added:

March 8, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1160

 

Was viewed:

4713 times

 

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Essay content:

Li Ning?¦s growth rate is 23%p lower than Nike?¦s and 13%p lower than Adidas?¦. Li Ning owns a well-established distribution channel, a powerful R&D team, and broad brand awareness in the China market. All these factors provid Li Ning with the opportunity to achieve a larger market share in China?¦s booming sporting goods market, which is expected to grow to, conservatively, 55 billion RMB by 2008...
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All these factors provid Li Ning with the opportunity to achieve a larger market share in China?¦s booming sporting goods market, which is expected to grow to, conservatively, 55 billion RMB by 2008. 2.1 Market Summary By focusing on University students and second and third tier cities and by underestimating the stronger purchasing power and trend-setting effect of Mega and first tier cities, Lin Ning has lost market share in the first tier cities...
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General issues of this essay:
ancient Chinese Fashion CREATING AN EFFECTIVE SALES PLAN Customer Acquisition And Keeping Customers In Today’S Volatile Market Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format How An Effective Decision Making Process Could Have An Impact On An Organization’S Success How effective is Act 1 scene 1 in establishing the main theme and characters in the plot. LI Ning Marketing Plan Li Ning Marketing Case Study Marketing approaches of Nike and Li-Ning Marketing: The Importance Of Marketing In Organizational Success Planning For Success Entity Business Plan Satisfying Sound Devices Is the cross training of customer service effective? the case at the NYC Dept of Education Perception - Keeping Faith And The Scarlet Letter Success through Effective Strategic Management
 

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