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Limited Brands
Essay specific features
Written by:
Bryce C
Date added:
January 15, 2014
Level:
University
Grade:
B
No of pages / words:
5 / 1279
Was viewed:
4838 times
Rating of current essay:
Essay content:
O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel brands. These products are available in over 2900 stores nationwide. The company also offers their customers the convenience of Victoria’s Secret Catalogue and online stores, such as www.victoriassecret.com, www.bathandbodyworks.com, www...
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The La Senza brand is available in about 40 other countries, along with the websites and print catalogues push the company into the global market.
Leslie Wexner started the Limited Brand. In 1963, with $5,000 he borrowed from his aunt. Mr. Wexner opened his first store in Columbus, Ohio. The company had been family owned and operated until Wexner took Limited Brands public as LTD on the NYSE in 1969...
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