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Essay

Lion Nathan Profile Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Robert S

 

Date added:

January 8, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

1 / 280

 

Was viewed:

1075 times

 

Rating of current essay:

 
Essay content:

It has joint venture businesses with Heineken (beer) and Bacardi (white spirits) in Australia. Competitive Advantages: 1.The key to stronger performance of the core business lies in driving improved performance of the Company's beer brand portfolio which is its most valuable asset. Lion Nathan is committed to increasing that value by investing in the brand equity of its existing core brands, developing a national focus for those core brands and encouraging consumers to ‘trade up’ to premium products...
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We are also active on tax and investment issues that impact the broader trans-Tasman business community. (http://www.lion-nathan.com.au/Great-Company/Industry-Sustainability.aspx)
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