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Essay

Loctite Corporation

Essay specific features

 

Issue:

Business

 

Written by:

Louise S

 

Date added:

November 29, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 1987

 

Was viewed:

8641 times

 

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Essay content:

The plan will utilize direct mail and media that will be reinforced by future SuperBonder advertising. Company Analysis Loctite Corporation is a market leader in development and marketing of adhesives and sealants with a clearly stated objective to become a premier worldwide marketer of instant adhesives for industrial use by 1985...
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To reach this objective Loctite uses a high quality, high price strategy. It maintains a clear company structure by dividing the market under three profit centers and faces no internal competition between divisions. (See Exhibit 1) 70% of IPG sales are from newer technologies (anaerobic and CA) which share no severe problems (contrary to mature technologies in adhesives market)...
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