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Loctite Corporation – International Distribution
Essay specific features
Written by:
John P
Date added:
July 17, 2013
Level:
University
Grade:
A
No of pages / words:
4 / 1079
Was viewed:
4058 times
Rating of current essay:
Essay content:
By 1992, the company’s worldwide market share in industrial adhesives was estimated to be at 70%-80%.
2. Its growth had been based on the strategy of promotion diversity in end of use markets and geographies for their core business; this core business remained the sale of adhesives to industrial users who had previously used other ways of mechanical fasteners and industrial adhesives include sealants accounted for 50% of corporation revenues in 1992...
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From this base Loctite had expanded into related industrial markets, such as the automotive aftermarket, an entry built on acquisition of Permatex. In the mid-1970s and more recently Loctite successively entered consumer adhesives market by acquisitions of Woodhill Chemicals; expanded its technology base through acquisitions of silicone & polyurethane companies, and acquired a U...
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