Loctite Corporation – International Distribution

Essay specific features

 

Issue:

Business

 

Written by:

John P

 

Date added:

July 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1079

 

Was viewed:

3988 times

 

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Essay content:

By 1992, the company’s worldwide market share in industrial adhesives was estimated to be at 70%-80%. 2. Its growth had been based on the strategy of promotion diversity in end of use markets and geographies for their core business; this core business remained the sale of adhesives to industrial users who had previously used other ways of mechanical fasteners and industrial adhesives include sealants accounted for 50% of corporation revenues in 1992...
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From this base Loctite had expanded into related industrial markets, such as the automotive aftermarket, an entry built on acquisition of Permatex. In the mid-1970s and more recently Loctite successively entered consumer adhesives market by acquisitions of Woodhill Chemicals; expanded its technology base through acquisitions of silicone & polyurethane companies, and acquired a U...
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